Antenatal/Postnatal care, Malaria prevention & control

Antenatal/Postnatal care, Malaria prevention & control

Antenatal care is important in detecting and preventing early complications during a mother’s pregnancy. In this line of communication UmC sensitizes women to attend their pregnancy visits at a health facility at regular intervals. The story is not just about ANC, but about how couples communicate and support each other. The journey of Teta and Kofi who are the main characters in this storyline is for both to move across the trans-theoretical model, taking each character through the stages of change, starting from pre-contemplation contemplation, preparation, action and maintenance of behaviors.

The 2014-15 Rwanda Demographic and Health Survey (RDHS) indicates that 44% of women make the recommended four or more antenatal care visits during their pregnancy.  Our communication also sensitizes mothers to attend postnatal checkups for newborns within two days after the birth to assess their health status. The 2014-15 RDHS again indicates that only 19% of newborns in the two years preceding the survey had a postnatal checkup within the first two days after birth & 43 % of women

Behavior Change Objectives:

  • To recognize the value of Antenatal Care (ANC)
  • Couples to seek Antenatal Care (ANC) early at least 4 times
  • Mothers to agree and plan for pregnancy (family planning) with their partners
  • To recognize the value of Antenatal Care (ANC)
  • Fathers to agree and plan for pregnancy (family planning) with their partners.

Malaria Prevention & Control

Malaria is known for being a major cause of morbidity and mortality in Rwanda for several years, with periodic epidemics in high-altitude areas. Use of Long Lasting Insectsidal treated Nets (LLINs) is the primary prevention strategy for reducing malaria transmission in Rwanda.

Communication about malaria prevention and control is also among the tasks UmC is engaged in. Besides educating all family members, our campaign also encourages pregnant women to use mosquito nets so as to prevent complications from malaria during pregnancy, such as anemia, low birth weight, among others.

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