UmC is currently running a new radio serial drama “Umurage season 3”. The new drama is being produced to educate the Rwandan population on issues related to HIV prevention and control, Antenatal/Post natal care, family planning and couple communication, sexual gender-based violence, child protection, adolescent sexual reproductive health, and malaria prevention.
Umurage drama 3 has 54 episodes and will broadcast for 26 weeks, having started November 19, 2018. The drama is already on airwaves throughout the country on partner radio station radio Rwanda and rebroadcast on other partner stations; City radio, Isango Star, radio Salus and radio Izuba.
This is in partnership with Society for Family Health (SFH-Rwanda), the Ministry of Health through Rwanda Biomedical Centre (RBC), Population Media centre, United States Agency for International Development (USAID), Global Fund, Swiss Cooperation, Breakthrough ACTION, and other stakeholders.
This third season of Umurage drama follows the recently concluded “Umurage 2”, a 156 episode that ran from June 2017 to September 2018. During Season 2, “Umurage” addressed issues on Child Protection, Nutrition, Gender Based Violence (GBV), Reproductive Health and Family Planning as cross-cutting.
Umurage has captured the hearts and imagination of many Rwandans with season two reaching an estimated 1.1 million loyal listeners every week from June 2017 to June 2018. The popularity demanded that show continues, allowing UmC to continue informing the audience about health and social issues.
In “Umurage 3” the audience has been introduced to the new characters of Teta, Diane and Rugwe, while continuing to follow the lives of old popular characters; Gasake, Kofi, Kivumbi, Dancila, Yabase , Davia, among others.
The official launching ceremony of Umurage season three was held Dec 6th, 2018 in Bugesera district,-Gashora sector, in Mwendo village (Eastern province).