Mission, Vision & Values

Our Mission

UmC’s mission is to improve the health and well-being of people in Rwanda through the use of various channels of communication, especially entertainment-education strategies such as radio serial dramas, in which characters evolve into role models for positive behavior change.

Our Vision

A sustainable nation with equal rights for all, a society of healthy citizens, and peaceful families where people enjoy their full rights and no form of violence is tolerated.

Our Values

  • Accountability: We are committed to be accountable to ourselves, to our donors, partners and communities.
  • Excellence: We challenge ourselves to the highest level of learning and performance, tapping into the best of the human spirit to create impact in the lives of and different layers of the community.
  • Inclusion: The work of our organization and the practice includes everyone without any sort of discrimination and remove all barriers to ensure everyone’s participation.
  • Integrity: We are accountable to the people we work with and transparently share our results and lessons for learning purposes.

    Our motto

    Edutainment changes lives.