PMC worked with its local team of administrators, writers, and producers to create a Rwandan NGO, Umurage Communication for Development, to oversee the production and broadcast of the serial drama in Rwanda. Impano n’Impamba was broadcast on Radio Rwanda and on Radio Salus.

As with all PMC radio serial dramas, Impano n’Impamba was created using PMC’s serial drama methodology.

MAKING A DIFFERENCE

Impano n’Impamba was broadcast on Radio Rwanda and Radio Salus. It is estimated that more than half a million Rwandans were loyal listeners of Impano n’Impamba. It cost $1.80 US to reach each loyal listener.

Family Planning

• Listeners were 4.1 times more likely than non-listeners to say they had heard of any methods of family planning.
• Listeners were 2.1 times more likely than non-listeners to know of a place where they could obtain family planning
• Listeners were 1.5 times more likely than non-listeners to say that their ideal family size was between zero and three children as opposed to four children or more
• Listeners were 4.2 times more likely than non-listeners to report discussing family planning with their spouse/partner three or more times in the past three months
• Listeners were 1.6 times more likely than non-listeners to report discussing family planning with their family, friends, and/or neighbors in the past three months
• Listeners were 1.4 times more likely than non-listeners to believe that people important to them seek information and advice about how to plan or prevent a pregnancy
• Listeners were 1.4 times more likely than non-listeners to say that they felt comfortable talking about menstruation

Gender Equity

• Listeners were 3.2 times more likely than non-listeners to disagree with the statement that “it is a waste of time and money to have girls study to a high level”
• Listeners were 1.7 times more likely than non-listeners to think that a woman has the right to refuse sex to her spouse/partner
• Listeners were 1.6 times more likely than non-listeners to disagree with the statement that “a woman must ask permission from her husband before leaving the house”
• Listeners were 1.5 times more likely than non-listeners to disagree with the statement that “a man is worth more than a woman”

Maternal and Child Health

• Listeners were 1.6 times more likely than non-listeners to know that the correct age to introduce curdled milk/yogurt, or cheese into an infant’s diet is six months
• Listeners were 1.5 times more likely than non-listeners to know the correct age to introduce fruit into an infant’s diet is six months

Sexual and Reproductive Health

• Listeners were 2.4 times more likely than non-listeners to reply that a person can contract AIDS by having unprotected sex with a person who has HIV/AIDS
• Listeners were 1.9 times more likely than non-listeners to know that consistently using a condom can prevent contracting HIV
• Listeners were 2.1 times more likely than non-listeners to know that using herbs from a traditional healer cannot reduce the risk of contracting HIV
• Listeners were 2 times more likely than non-listeners to say that a teacher living with HIV/AIDS should be allowed to teach
• Listeners were 1.8 times more likely than non-listeners to say that they would be willing to buy vegetables from a person living with HIV/AIDS
• Listeners were 1.5 times more likely than non-listeners to say they talk to their family, friends, and/or neighbors about HIV/AIDS