Umurage Communication for Development (UmC) in partnership with the Ministry of Health through Rwanda Biomedical Centre (RBC), United States Agency for International Development (USAID), Global Fund, Swiss Cooperation, Society for Family Health (SFH-Rwanda), Breakthrough ACTION, and other stakeholders are developing a new radio serial drama “Umurage, Season 3”.
Talking to media this week in a press conference, the Resident Representatives of Umurage Communication for Development (UmC), Kwizera Jean Bosco, said that the forthcoming drama will focus on HIV prevention and control, Antenatal/Post-Natal Care, Family Planning and couple communication, Sexual Gender Based Violence (SGBV), Adolescent Sexual Reproductive Health, Child Protection and Malaria prevention.
“Apart from focusing on youth, We will also have to tackle other issues like malaria prevention, HIV/AIDS and Family Planning; to make sure that all planned messages reach the intended audience”. Kwizera told Journalists.
William Ryerson Mphil, President of Population Media Center, operating in 54 countries across the world, affiliated to UmC, said that PMC in partnership with USAID and other partners will continue to support the development of civil society in line with behavior change communication.
Scheduled to begin mid-November 2018; Season 3 of “Umurage” will have 54 episodes, spanning a period of 26 weeks. It will be broadcast on Radio Rwanda and rebroadcast on radio Isango Star, City Radio, Radio Salus and Radio Izuba.
During “Umurage 3” the audience will be introduced to new characters of Teta , Diane and Rugwe, while continuing to follow the lives of Gasake, Kofi, Dancila, Yabase and Davia. This season follows the recently concluded “Umurage 2”, a 156 episode that ran from June 2017 to September 2018.
According to a survey conducted by UmC in partnership with the Population Media Center in July this year, 71% of the population affirm that they listened to Umurage drama on eight radios, while 84% have become aware of services related to child protection through the drama. This is complimentary to the success of previous radio serial drama like ‘Umurage Urukwiye’ which had a registered listener-ship of more than 7.5 million people.