UmC and UNAIDS embark on an HIV Prevention campaign “BIRASHOBOKA” in Kigali City

UmC and UNAIDS embark on an HIV Prevention campaign “BIRASHOBOKA” in Kigali City

Umurage Communication for Development (UmC) in partnership with UNAIDS-Rwanda  have embarked on a Social and behavior change communications campaign that will focus on accelerating efforts to prevent new HIV infections, eliminating stigma and discrimination, strengthening strategic partnerships targeting key and priority populations in Kigali City.

The project which will be implemented in Gasabo, Nyarugenge and Kicukiro districts from October 2019 to December 2019. The targets for this project are the key populations, General and Priority population in Kigali through radio programs (Umurage serial drama, radio Spots, outreach campaign, social media and talk shows) aired through the successful “UMURAGE” drama and other Social Behavior Change Communications activities.

In an”All Campaign Stakeholders”orientation meeting’ held this Tuesday 29th October 2019 in City of Kigali, different stakeholders committed to join hands in accelerating efforts to prevent new HIV infections, eliminating stigma and discrimination in Kigali City and Country wide.

Addressing the participants, UmC Country Representative Mr. Kwizera Jean Bosco, Said: “ As one of our responsibility, educating on HIV Prevention is our priority. We already have Radio Serial Drama broadcasted on various Radio Station, We also use school debate, Caravans and Road shows as well as Social Media campaign so as we reach a countrywide population. We are glad to welcome UNAIDS for this campaign so we could now focus on key populations, general and priority population in Kigali. We Welcome also the others stakeholders present here as we all fight for the best of our Country as well as this world.”


Kwizera Jean Bosco, the Country Representative of UmC addressing the participant

Mr. Trouble Chikoko, the strategic information advisor of UNAIDS Rwanda, who was the guest of honor in this event, appreciated Rwanda effort in registering the best statistics in preventing new HIV infections, eliminating stigma and discrimination. “On behalf of UNAIDS, obviously We are glad to see Rwanda’s effort, it’s the only country in the East African region to have registered the best statistics in preventing HIV infections, eliminating Stigma and discrimination…, it is the only country in the region that had made success in the UNAIDS HIV/AIDS targets…, It is in this regard that we urge you to come up with innovative ways. We decided to partnering with UmC as they have emerged to reach key population with their strategic serial drama, roach show and caravan as well as their use of social media. Their Target is of a huge importance in Kigali. We hope also to add the disable and impaired persons. It may take time but we are  sure with your hand it may lead to healthy results”.


Middle: Mr Trouble Chikoko, The Strategic Information Advisor of UNAIDS Rwanda

The ongoing campaign will focus on Airing a radio serial drama of 20 episodes , Airing radio spots , airing Radio and TV talk shows, conducting Community outreach through for youth , in schools and youth centers (Kimisagara and Kabuga), Conducting events targeting key populations, joining Sports campaigns, partnering with online media houses & use of epilogues, Social media campaign  (targeting at least 10,000 youth & key populations) and  Interpersonal Communication (IPC) activities.

Panelists Kwizera Jean Bosco Country Representative/UmC, Rusimbi John from NGO forum on HIV Prevention and Health Promotions, Turatsinze Janepher from SFH/Rwanda, and Munezero Marie Mediatrice from UPHLS.

The event also hold a panel discussion where panelists from Umbrella of Disability Organizations promoting Health and Fighting HIV&AIDS among Persons with disabilities in Rwanda (UPHLS), Society for Family Health Rwanda (SFH/Rwanda) and Rwanda NGO Forum on HIV and Health promotions under moderation of the Country Representative of UmC, discussed on “Role of CSO in achieving 90 90 90 targets and reducing new HIV infection in City of Kigali”.

In December 2014, the Paris Declaration on Fast-Track Cities Ending the AIDS Epidemic was launched by a global partnership, during this event, the Paris Declaration was signed by the mayors of 26 priority cities, with a commitment to focus on and scale up the AIDS response. The purpose of Fast Track Cities Initiative is to encourage countries and cities to take concrete actions that lead to reaching the global treatment targets of 90-90-90 by year 2020”

Despite the stable HIV prevalence of ≈3.0% (RDHS 2014-15) among general population since 2005, Rwanda continues to experience a mixed HIV epidemic with different dynamics and drivers that disproportionately affect a number of Key Populations, increasing their risk of HIV infection and its transmission to the general population. These groups include Female Sex Workers (FSWs) and men who have sex with men (MSM). The recent data showed that the HIV prevalence among female sex workers (FSWs) was 45.8% nationally (Female Sex Worker Behavioral Sentinel Survey (BSS) 2015) and the City of Kigali recorded the highest prevalence.

Umurage Communication for Development is a member of the national technical working group on HIV/AIDS and sub recipient of Global Funds grants in Rwanda. UmC have a formal partnership with RBC and the Ministry of Health in the implementation of the campaign against HIV, TB, SGBV prevention and its related stigma and linkages to services delivery in different institutions.

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