Umurage Communication for Development (UmC) in partnership with the Ministry of Health through Rwanda Biomedical Centre (RBC) under the Global Fund grant, Population Media Centre (PMC), Swiss Cooperation and other stakeholders officially launched a new radio serial drama named “UMURAGE SEASON 4” June 24th , 2020. Broadcast and rebroadcast for the new drama started June 15, 2020.
Umurage drama actors staging a live performance during the launching ceremony
The new radio serial drama has 54 episodes and communicates on health and social issues regarding COVID-19 and Hygiene, Family Planning & Malaria prevention, Adolescent Sexual and Reproductive Health (ASRH) and HIV/AIDS, Sexual and Gender Based Violence. Umurage 4 is being broadcast on radio Rwanda and rebroadcast on radio Isango Star, City radio, radio Izuba and will be soon on the Voice of America.
This informative, educative and entertaining radio serial drama follows one of a similar kind “Umurage season 3’ which also had 54 episodes that addressed issues on HIV prevention & control, Antenatal/Post-natal care, Family planning & Couple Communication, Sexual Gender Based Violence (SGBV), Adolescent Sexual Reproductive Health and Malaria prevention.
Alfred Twahirwa, Legal representative of UmC addressing the press.
UmC still embraces the drama methodology created by Miguel Sabido that enables a serial drama to capture the attention and emotions of the audience on a continual basis, and allowing the audience to identify more closely over time with the fictional characters, their problems, and their social environment.
PMC Resident Representative, Jean Bosco Kwizera also talking about the new radio serial drama.
UMC is also famous for its previous radio serial dramas in Rwanda, Umurage Urukwiye (Rwanda’s Brighter Future) and Impano n’ Impamba (A Gift for Today that will Last a Long Time) and Umurage 2 created with technical and financial assistance from Population Media Center (PMC) and other partners.
Like the previous series, the new radio serial drama will be connected to other community outreach activities like caravans, community dialogues, and social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube) to enhance the dissemination of key content around the different topics.
UmC is a local NGO located in Kigali and is affiliated with Population Media Center (PMC), founded in 1998, headquartered in South Burlington, Vermont, (USA); specializing in developing behavior change communication programs around the world.