Umurage 3 built on the success of the Umurage brand and previous Umurage radio shows, which reached over 1 million Rwandans weekly. The third installment in the Umurage series airs across four radio stations, including one station that covers all of Rwanda and three region-specific stations. Episodes are also available online via YouTube, Facebook, and WhatsApp.

In addition to storylines on family planning and reproductive health, characters in Umurage 3 are faced with decisions on COVID-19 prevention. This directly reflects the reality in Rwanda, and the rest of the world, at the time of the broadcast.